Marketing

Hotels are businesses and like any other business, they need to generate revenue in order to survive.

Even as travel has opened up, staycations remain an appealing option for many potential guests. NB: This is an article from WebRezPro According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. Subscribe to our weekly newsletter and stay...

Expedia Group have released their 2023 Traveller Value Index Report, which demonstrates many interesting and encouraging findings for the hotel industry. NB: This is an article from Net Affinity Among them are the following: 1 in 3 consumers say they’re planning upcoming business travel 1 in 2 consumers are likely to travel internationally...

  Our industry is moving toward a state of normalcy following the “big disruption.” NB: This is an article from Knowland While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase. While the hospitality and travel...

People born in the year of the Tiger are said to be brave, competitive, unpredictable, and confident. They are very charming and well-liked by others, but sometimes they can be impetuous, irritable and overindulgent.

PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. Since its inception in 1984, the PATA Grand and Gold Awards winning projects have been setting industry standards for excellence and innovation, serving...

An accurate demand forecast can help a hotel optimise pricing, inventory and operations, resulting in increased revenue and profitability. NB: This is an article from Lybra, one of our Expert Partners Demand forecasting is also very useful for defining more targeted and effective marketing strategies allowing hotels to reach their target...

When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform...

Excellent customer service is the key to any successful business, but it can be difficult to know where to start when trying to improve your customer service practices. NB: This is an article from iVvy Luckily, data-driven strategies can give you a concrete foundation on which to build a superior customer...