Marketing

Nowadays, we see sustainability touted across trade publication headlines and social media. NB: This is an article from GuestCentric But beyond the buzzword, what does sustainability actually mean, in practical terms, for your hotel? Why does sustainability in travel matter so much now – more than ever – to consumers? Most...

People born in the year of the Tiger are said to be brave, competitive, unpredictable, and confident. They are very charming and well-liked by others, but sometimes they can be impetuous, irritable and overindulgent.

To maintain high conversion rates, it’s crucial to give potential guests a reason to choose you over competitors. And this should be regardless of their position in the customer journey.

  Our industry is moving toward a state of normalcy following the “big disruption.” NB: This is an article from Knowland While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase. While the hospitality and travel...

Different generations interact with guest reviews differently. NB: This is an article from TrustYou Our latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel. Subscribe to our weekly newsletter and stay up to date We have endless...

Increasingly, guests care as much about their overall experience as they much as they care about finding the lowest possible rate.

An accurate demand forecast can help a hotel optimise pricing, inventory and operations, resulting in increased revenue and profitability. NB: This is an article from Lybra, one of our Expert Partners Demand forecasting is also very useful for defining more targeted and effective marketing strategies allowing hotels to reach their target...

If you run a small hotel, you know that cancellations can create serious headaches and leave you with unsold rooms. NB: This is an article from Smartpricing Understanding the reasons that lead people to cancel their reservations—and identifying ways of preventing this from happening—are fundamental steps in maintaining a healthy hotel or bed & breakfast. Subscribe...

When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform...

Expedia Group have released their 2023 Traveller Value Index Report, which demonstrates many interesting and encouraging findings for the hotel industry. NB: This is an article from Net Affinity Among them are the following: 1 in 3 consumers say they’re planning upcoming business travel 1 in 2 consumers are likely to travel internationally...