You may wonder why, in fact, hotel guest data is so important? NB: This is an article from Mews It’s at the heart of any sales or marketing campaign, and in order for your campaigns to create impact, you must be able to reach as wide an audience as possible. It also...
Different generations interact with guest reviews differently. NB: This is an article from TrustYou Our latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel. Subscribe to our weekly newsletter and stay up to date We have endless...
Expedia Group have released their 2023 Traveller Value Index Report, which demonstrates many interesting and encouraging findings for the hotel industry. NB: This is an article from Net Affinity Among them are the following: 1 in 3 consumers say they’re planning upcoming business travel 1 in 2 consumers are likely to travel internationally...
Hotels are used to the same old KPIs as every business in the industry. NB: This is an article from Demand Calendar These KPIs have been there forever and will not change any time soon. Many of these KPIs are generic and measure a generic performance. There is no link to...
In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. NB: This is an article from GuestCentric Heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can...
Even as travel has opened up, staycations remain an appealing option for many potential guests. NB: This is an article from WebRezPro According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. Subscribe to our weekly newsletter and stay...
Excellent customer service is the key to any successful business, but it can be difficult to know where to start when trying to improve your customer service practices. NB: This is an article from iVvy Luckily, data-driven strategies can give you a concrete foundation on which to build a superior customer...
When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform...
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. How? They can...
  Our industry is moving toward a state of normalcy following the “big disruption.” NB: This is an article from Knowland While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase. While the hospitality and travel...