Marketing

he moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable. And yes: it really is that different! The transition is going to be difficult, as it’s not just the interface that’s changed.

People born in the year of the Tiger are said to be brave, competitive, unpredictable, and confident. They are very charming and well-liked by others, but sometimes they can be impetuous, irritable and overindulgent.

PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. Since its inception in 1984, the PATA Grand and Gold Awards winning projects have been setting industry standards for excellence and innovation, serving...

“Our 2025 world cruise invites travelers to not only see the world, but also take their time in each destination and make memories that will last long after the journey has ended,” cabezas concluded.

  Our industry is moving toward a state of normalcy following the “big disruption.” NB: This is an article from Knowland While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase. While the hospitality and travel...

Hotels are used to the same old KPIs as every business in the industry. NB: This is an article from Demand Calendar These KPIs have been there forever and will not change any time soon. Many of these KPIs are generic and measure a generic performance. There is no link to...

An accurate demand forecast can help a hotel optimise pricing, inventory and operations, resulting in increased revenue and profitability. NB: This is an article from Lybra, one of our Expert Partners Demand forecasting is also very useful for defining more targeted and effective marketing strategies allowing hotels to reach their target...

To maintain high conversion rates, it’s crucial to give potential guests a reason to choose you over competitors. And this should be regardless of their position in the customer journey.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. How? They can...

When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform...