To maintain high conversion rates, it’s crucial to give potential guests a reason to choose you over competitors. And this should be regardless of their position in the customer journey.
The year 2022 turned out to be a great year for the hospitality industry. The return of business travel meant that the business of hotels started returning to the 2019 levels. This year is also predicted to witness a growth in business for the hotels and that success is...
Guest information security is an integral part of the hotel operations, especially due to the fact that hospitality industry has been a prime target for cyber-attacks in the past. Hotels have been a continued target of such attacks due to the sheer data hotels store on their systems such...
The hospitality industry is becoming increasingly reliant on technology to enhance the guest experience and improve operations. However, as the use of technology continues to grow, so does the threat of cyber-attacks. With sensitive information such as credit card details, personal identification numbers, and guest addresses at stake, the...
Discover the latest travel trends in America, including the exciting news that Americans' level of excitement for travel has reached a 3-year high, with 41% of Americans describing their excitement
If you run a small hotel, you know that cancellations can create serious headaches and leave you with unsold rooms.
NB: This is an article from Smartpricing
Understanding the reasons that lead people to cancel their reservations—and identifying ways of preventing this from happening—are fundamental steps in maintaining a healthy hotel or bed & breakfast.
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Nowadays, we see sustainability touted across trade publication headlines and social media.
NB: This is an article from GuestCentric
But beyond the buzzword, what does sustainability actually mean, in practical terms, for your hotel? Why does sustainability in travel matter so much now – more than ever – to consumers? Most...
You may wonder why, in fact, hotel guest data is so important?
NB: This is an article from Mews
It’s at the heart of any sales or marketing campaign, and in order for your campaigns to create impact, you must be able to reach as wide an audience as possible. It also...
Different generations interact with guest reviews differently.
NB: This is an article from TrustYou
Our latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel.
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