To maintain high conversion rates, it’s crucial to give potential guests a reason to choose you over competitors. And this should be regardless of their position in the customer journey.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. How? They can...
Even as travel has opened up, staycations remain an appealing option for many potential guests.
NB: This is an article from WebRezPro
According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year.
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When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform...
Nowadays, we see sustainability touted across trade publication headlines and social media.
NB: This is an article from GuestCentric
But beyond the buzzword, what does sustainability actually mean, in practical terms, for your hotel? Why does sustainability in travel matter so much now – more than ever – to consumers? Most...
If you run a small hotel, you know that cancellations can create serious headaches and leave you with unsold rooms.
NB: This is an article from Smartpricing
Understanding the reasons that lead people to cancel their reservations—and identifying ways of preventing this from happening—are fundamental steps in maintaining a healthy hotel or bed & breakfast.
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Different generations interact with guest reviews differently.
NB: This is an article from TrustYou
Our latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel.
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We have endless...
In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way.
NB: This is an article from GuestCentric
Heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can...
You may wonder why, in fact, hotel guest data is so important?
NB: This is an article from Mews
It’s at the heart of any sales or marketing campaign, and in order for your campaigns to create impact, you must be able to reach as wide an audience as possible. It also...
Excellent customer service is the key to any successful business, but it can be difficult to know where to start when trying to improve your customer service practices.
NB: This is an article from iVvy
Luckily, data-driven strategies can give you a concrete foundation on which to build a superior customer...
