Welcome to another of our Expert Insights discussions. Today we are joined again by:
Veit Meier of berner+becker one of our Expert Partners
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation.
We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.
Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.
Finally we look at the benefits of adopting a more enhanced, granular, segmentation strategy
Hope you enjoy the discussion
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We discuss a number of areas so we have broken the video down into a timeline:
01:00 – Welcome and topic intro
01:38 – Basic errors, or challenges hoteliers face, when applying segmentation
10:28 – How should market segmentation be set up to make a major difference
18:23 – What advantages of adopting a more granular approach to segmentation
23:39 – Wrapping up
26:27 – Subscribe and more videos
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