The sole purpose of any pricing strategy is to optimize your revenue. NB: This is an article from eZee Absolute Let me be clear that setting prices on your rooms and services doesn’t count as a pricing strategy. It is how you mould and manipulate your prices according to the market...
Our industry is moving toward a state of normalcy following the “big disruption.” NB: This is an article from Knowland While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase. While the hospitality and travel...
All hotels would like to know which of their guest segments are the most profitable. NB: This is an article from Demand Calendar The main reason is to dedicate more resources to finding more guests belonging to this segment to increase profitability. Here is a blog post about how to calculate...
Your hotel website takes on many roles in sales. It serves as your online business card, a digital brochure, and a sales center that is always open. NB: This is an article from SuitePad A strong website with quality content can be a real guest magnet. As a source of direct...
Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead Today we kick off by revisiting a core topic in 2022 – RMA – RevMarketing Automation In this discussion we take a...
At the end of 2022, data and insights from STR showed the hospitality industry at substantial levels of performance recovery around the globe with no signs of demand significantly slowing. NB: This is an article from STR So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people...
Enhancing the hotel guest experience through different means is crucial in order to enforce your hotel’s brand identity, position your hotel among the competition, potentiate guest retention, increase sales and revenue, and continue to grow. NB: This is an article from Mews The better the experience, the more likely guests are to...
A hotel booking engine is a specialized type of booking engine that is designed specifically for the hotel industry. NB: This is an article from RateGain It allows customers to search for and book rooms at hotels directly through a hotel’s website or mobile app. The hotel booking engine typically allows...
While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests. In 2023, hotels need to use...
The sole purpose of any pricing strategy is to optimize your revenue. NB: This is an article from eZee Absolute Let me be clear that setting prices on your rooms and services doesn’t count as a pricing strategy. It is how you mould and manipulate your prices according to the market...
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