It’s Decision Intelligence, Not Business Intelligence, That Is Key

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Hi, welcome to another of our Coffee Time Chats. Today we are joined again by:

Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud, one of our Expert Partners

In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis to ensure we don’t have knee-jerk reactions to events out of our control

Hope you enjoy the discussion

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Here is the previous video we recorded with Apo on why he thought the way hotels forecast is wrong

WATCH NEXT (A few of our other videos)

Hotel Digital Marketing Funnels: How to Bring Them Together?
https://youtu.be/7Dipq_l2GLM

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
https://youtu.be/XyAdgSKTTP0

Is US Hotel Industry Heading Inadvertently to Over Commoditization?
https://youtu.be/eZev36fzX0c

Hotel Digital Marketing: Lower Funnel – What Is It and Why Important?
 https://youtu.be/HzDAjsZSJLQ

You Have a Hotel and a Website, But Do Travellers Know and Will They Book
https://youtu.be/ZZdLi8ss-mw

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VIDEO CHAPTERS:

01:08 Guest welcome and topic
03:43 What is decision intelligence
06:50 Why Data Management and Data Organisation is critical starting point
08:55 Data is worthless without analysis hence the need for Business Intelligence
11:49 Now we’ve analysed, what are we going to do with it?
18:18 To truly have an accurate forecast you need to start from most granular level
20:56 Why should I change the way I’ve always forecasted?
26:06 Without understanding future predictions you’re just reacting to events
31:14 This is not about price optimising – that is a separate function
35:00 Wrapping up
36:30 Subscribe and other videos

The post It’s Decision Intelligence, Not Business Intelligence, That Is Key appeared first on Revenue Hub.

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