Welcome to another Expert Insights discussion, today we are joined again by:
This is the 3rd video in the series we are recording with mirai
In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings
In this third video we look into the Middle and Upper Funnel
What are they?Why are they important?What role do they perform?Typical activities and techniques?And what metrics do we use to track?
Hope you enjoy the discussion
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WATCH NEXT (A few of our other videos)
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Hotel Digital Marketing: Lower Funnel – What Is It and Why Important?
You Have a Hotel and a Website, But Do Travellers Know and Will They Book
Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance https://youtu.be/hRxKbYkeAMk
The Power of Automation via RevMarketing Automation (RMA)
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