Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

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Welcome to another Expert Insights discussion, today we are joined again by:

Pau Siquier from mirai, one of our Expert Partners

This is the 3rd video in the series we are recording with mirai

In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings

In this third video we look into the Middle and Upper Funnel

What are they?Why are they important?What role do they perform?Typical activities and techniques?And what metrics do we use to track?

Hope you enjoy the discussion

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WATCH NEXT (A few of our other videos)

Is US Hotel Industry Heading Inadvertently to Over Commoditization?
https://youtu.be/eZev36fzX0c

Hotel Digital Marketing: Lower Funnel – What Is It and Why Important?
 https://youtu.be/HzDAjsZSJLQ

You Have a Hotel and a Website, But Do Travellers Know and Will They Book
https://youtu.be/ZZdLi8ss-mw

Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance https://youtu.be/hRxKbYkeAMk

The Power of Automation via RevMarketing Automation (RMA)
https://youtu.be/KJZY0M05A9w

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The post Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In? appeared first on Revenue Hub.

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