Welcome to another Expert Insights discussion, today we are joined again by:
This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing.
In the 1st video we took an overview as to why hotels should invest in Digital Marketing.
In this 2nd video we look specifically at the Lower Funnel.
What is it, where does it fit into hotel marketing activities and why is the lower funnel (possibly) the most effective use of digital marketing investment.
Hope you enjoy the discussion
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We discuss a number of areas so we have broken the video down into a timeline:
00:00 Video start and topic intro
00:51 Guest welcome and topic intro
01:57 What is the lower funnel
06:45 Is it easy to identify those in the lower funnel to help convert them
08:05 If there is demand you must be there
11:25 Why the hotel website is so important
16:08 Why it is the most efficient for traffic acquisition
21:33 Metrics, ROI and ROAS
25:34 Why you should have an open budget for lower funnel activity
32:05 Wrapping up
33:10 Subscribe and more videos
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