Marketing

Even as travel has opened up, staycations remain an appealing option for many potential guests. NB: This is an article from WebRezPro According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. Subscribe to our weekly newsletter and stay...

Nowadays, we see sustainability touted across trade publication headlines and social media. NB: This is an article from GuestCentric But beyond the buzzword, what does sustainability actually mean, in practical terms, for your hotel? Why does sustainability in travel matter so much now – more than ever – to consumers? Most...

Discover the latest travel trends in America, including the exciting news that Americans' level of excitement for travel has reached a 3-year high, with 41% of Americans describing their excitement

If you run a small hotel, you know that cancellations can create serious headaches and leave you with unsold rooms. NB: This is an article from Smartpricing Understanding the reasons that lead people to cancel their reservations—and identifying ways of preventing this from happening—are fundamental steps in maintaining a healthy hotel or bed & breakfast. Subscribe...

Different generations interact with guest reviews differently. NB: This is an article from TrustYou Our latest consumer research reveals how hotels and destinations can adapt their offering for younger and older travelers. Technology has changed the way we book travel. Subscribe to our weekly newsletter and stay up to date We have endless...

In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. NB: This is an article from GuestCentric Heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can...

You may wonder why, in fact, hotel guest data is so important? NB: This is an article from Mews It’s at the heart of any sales or marketing campaign, and in order for your campaigns to create impact, you must be able to reach as wide an audience as possible. It also...

Excellent customer service is the key to any successful business, but it can be difficult to know where to start when trying to improve your customer service practices. NB: This is an article from iVvy Luckily, data-driven strategies can give you a concrete foundation on which to build a superior customer...

Expedia Group have released their 2023 Traveller Value Index Report, which demonstrates many interesting and encouraging findings for the hotel industry. NB: This is an article from Net Affinity Among them are the following: 1 in 3 consumers say they’re planning upcoming business travel 1 in 2 consumers are likely to travel internationally...