Forward Looking Data: Lighting the Way Ahead or Just a Shiny Distraction?

November 30, 2020

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Today we are joined by 3 guests:

Veit Meier – Director of Operations and Development at berner+becker
Till Benthien – Senior Revenue Manager and Head of Employee Development at berner+becker
Vassilis Syropoulos – Founder and CEO at Juyo Analytics

In today’s video we discuss the topic of Forward Looking Data

During the discussion we touch on:

What is Forward Looking Data and how far forward are we looking?
Is Forward Looking Data the Holy Grail or a just shiny new distraction?
What are some of the forward looking data sets?
What can I actually do with some of this data?

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Here are the chapters:

Guest Introductions (1:52)
What is considered forward looking data? (3:28)
Is forward looking data the holy grail or a shiny new distraction? (4:28)
Are we looking days, weeks or months ahead? (9:40)
What are typical forward looking data sources? (12:37)
Extra Data is all well and good but what can I actually do with it? (18:31)
Can we use it for better targeting and to create demand? (25:01)
How does our comp set fit into forward looking data consideration? (31:05)
Can I afford to invest, or can I afford not to? (39:04)
Wrap up (44:51)

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