Digital marketing in the hotel and hospitality industry is now crucial in order to get your hotel noticed by both new and existing customers. This then begs the question, what is hotel digital marketing?
NB: This is an article from Arise
Simply put, it’s a term used to cover a number of...
An accurate demand forecast can help a hotel optimise pricing, inventory and operations, resulting in increased revenue and profitability.
NB: This is an article from Lybra, one of our Expert Partners
Demand forecasting is also very useful for defining more targeted and effective marketing strategies allowing hotels to reach their target...
While many believe Black Friday is the best time for a Flash Sale on hotel rooms, there is an even better time.
NB: This is an article from The Hotels Network, one of our Expert Partners
This not so secret, secret, takes place during the first two weeks of January. Here’s...
Understanding the right mix of direct channels like your hotel’s website or call center, and indirect channels like online travel agencies (OTAs) and Global Distribution Systems (GDSs) as well as travel wholesalers and tour operators will make a huge difference on your hotel’s bottom line.
NB: This is an article...
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone; they book based on what makes them excited.
NB: This is an article from WebRezPro
Videos can increase conversion rates by as much as 80 percent, if they are well-produced,...
Global Distribution Systems (GDS) are recovering steadily, even in resorts and other leisure-centric hotels.
NB: This is an article from guestcentric
Recent data from the Global Business Travel Association (GBTA) survey shows that 78% of GDS buyers predict higher levels of business travel in 2023, and 85% expect increased corporate bookings...
Global hotel technology giant, STAAH, today unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022.
NB: This is an article from STAAH
Major players Booking.com, Agoda and Traveloka top the global list at positions one, two and three respectively. Airbnb continues to perform as...
China’s decision to ditch its zero-Covid policy has triggered a surge in flight bookings.
NB: This is an article from ForwardKeys
On 7th December, Chinese authorities announced that a negative PCR test would no longer be required for air travel between provinces. Domestic flight bookings immediately surged 56% on the previous...
The social media landscape is a saturated one. Capturing and holding user attention is a constant tug-of-war between competing hoteliers.
NB: This is an article from Travel Media Group
To outperform your competition, social awareness and user engagement are essential to your hotel’s success and remain the most effective metrics to...
Digital marketing in the hotel and hospitality industry is now crucial in order to get your hotel noticed by both new and existing customers. This then begs the question, what is hotel digital marketing?
NB: This is an article from Arise
Simply put, it’s a term used to cover a number of...
