Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website?
NB: This is an online event conceived and produced by Jurrnee
Watch this discussion involving top Direct Booking experts to discover the answers to those questions and more – and to get actionable tips that will help your property boost your direct booking conversion rate TODAY!
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During the video, you’ll learn:
Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?
What technology tools are necessary to succeed in today’s dynamic online marketplace?
What is the buyer psychology at the time of arrival on your website, and what experience should they get, to increase your direct booking conversion rate?
How will direct booking and website technology evolve in the next 5 years?
THE DIRECT BOOKING EXPERTS:
Emily Millman, Director, E-Commerce at Cendyn
Hicham Benyebdri, Founder at UserGuest
Fiona Gillen, Vice President of Marketing at The Hotels Network
Kent Schnepp, Cloudbeds Amplify Program Director
Christian Lepom, Chief Operating Officer at Vertical Booking
MODERATED BY: Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing
Next up is: REPUTATION MANAGEMENT: You Know They’re Talking About You, Right?!
Thursday October 27th at 4pm UK time
Join reputation management experts from ReviewPro, GuestRevu & TrustYou for an unscripted, educational discussion about the importance of maintaining a strong online reputation in driving bookings, standing out from the competition online and maintaining your property’s long-term profitability
The post Direct Booking: Isn’t It Time We Were More Direct?! [Event Replay] appeared first on Revenue Hub.
