A new report by SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, provides a wealth of insights for luxury accommodations, as increasingly sophisticated guest behaviour necessitates improved revenue management strategies.
The report also reveals the 12 marketing channels driving the most revenue for UK hotels, with Mr and Mrs Smith and Off-Peak Luxury continuing to deliver. SiteMinder’s Hotel Booking Trends, based on more than 115 million hotel bookings, reveals that international arrivals at UK hotels grew by 17% year-on-year to become a majority, at 52% of all check-ins last year.
This aligns with global trends, with SiteMinder’s data showing that international arrivals increased by an average of 33% across all markets. The top source markets for UK hotels were the US, Germany, France, Australia, and Italy. Meanwhile, in line with a strong rebound of outbound Asian travel, China’s Trip.com rose from eleventh to seventh place in SiteMinder’s list of top booking channels for UK hotels, while Agoda, popular among travellers throughout Asia, climbed one spot to fifth.
Regarding the long-awaited return of Asian travellers, and Chinese travellers in particular, SiteMinder’s Chief Growth Officer, Trent Innes, says: “Hotels would do well to prepare […]
The post Increased international travel, longer lead times, short stays and highly variable rates: SiteMinder’s Hotel Booking Trends highlights the dynamic new reality facing UK hotels first appeared on Luxury Hospitality Magazine.
