Kew Green Hotels has acquired Hotel Brooklyn Manchester and Hotel Brooklyn Leicester.
Each hotel is now set to undergo a transformation to the voco hotels brand, which will “showcase each hotel’s individual charm”, and will be supported by IHG Hotels and Resorts.
Kew Green Hotels has signed a franchise agreement with IHG and is expected to deliver this transformation of both properties to voco hotels by mid-2024.
Hotel Brooklyn Manchester features 189 bedrooms and is situated in the heart of Manchester. It features Runyon’s Bar and Restaurant, plus flexible and adaptable event spaces designed to accommodate a variety of gatherings.
Meanwhile, Hotel Brooklyn Leicester features 191 bedrooms, The Lair restaurant and bar, plus flexible meetings and event spaces, ideal for launches, parties, and conferences. It has been recognised for its commitment to accessibility and inclusivity, earning the Accessible and Inclusive Tourism Award at the 2023 Leicestershire Promotions Tourism and Hospitality Awards.
Chris Dexter, CEO of Kew Green Hotels said: “We are delighted to welcome these vibrant urban properties into the Kew Green family. We look forward to working with each of the hotel teams and our global partners at IHG Hotels and Resorts, to transform each hotel into a Voco to reflect each hotel’s character and charm.
“At Kew Green Hotels, we set ourselves apart by combining years of experience with innovative ideas to deliver outstanding hotel services, delivering exceptional returns for hotel owners and partners throughout our portfolio of independent hotels through to global brands.”
Matt Walton, senior director, UK&I Development at IHG Hotels and Resorts, added: “We are thrilled to embark on this journey with long-standing partners, Kew Green Hotels, to bring two exciting properties to these vibrant UK cities.
“Our voco hotels brand is one of our fastest growing, with over 100 properties signed and opened globally. Popular for its unique charm and seamless conversion process for owners, the transformation of these hotels is a shining example of what voco hotels embodies.”
